Today’s workforce has increasingly grown up with video as a primary means of communication. People are also wedded to smartphones and want to be able to put the two together for work communications.
“The millennial expectation is that that they are going to have that video capability and the more natural engagement that goes with it,” Brennan says. “When they enter the workforce, they want to take that next step into a higher quality experience.”
There are added benefits to building a video-first workplace, such as unprecedented access for employees to senior executives. In the past, video conferencing has been one-on-one, but new technology makes it one-to-many, Brennan says.
The simplicity and usability of video conferencing makes it very difficult for users to revert to traditional ways of working, Brennan adds. “Users who have come from an organisation with a video-first culture find it very hard to move to an organisation that doesn’t use those technologies.”
Generation Video: Tomorrow’s workforce culture
The growth of a digitally-connected workforce means businesses should not simply think about building a video-first culture; collaboration should already be the norm.
In today's fast-paced business environment, your people need to communicate with each other, partners and customers at a moment's notice. And you need those interactions to be richer and more productive.Find Out More